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UTM Link Builder
Build UTM-tagged URLs for campaign tracking
UTM Parameters
e.g. google, facebook, newsletter
e.g. cpc, email, social
e.g. spring_sale, product_launch
Optional: paid keyword
Optional: ad variation
Fill in the fields above to generate your UTM URL
About UTM Parameters
UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns in Google Analytics and other analytics platforms.
How to Use This Tool
1
Enter Your Base URL
Paste the destination URL where you want to drive traffic. This is the page users will land on.
2
Fill UTM Parameters
Add campaign source (e.g., google), medium (e.g., cpc), campaign name, and optional term and content parameters.
3
Copy Tagged URL
Copy the complete URL with UTM parameters attached. Use this tagged URL in your marketing campaigns for tracking.
Example
Input
https://example.com + source: google, medium: cpc, campaign: summer_sale
Output
https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale
Pro Tips
- Use consistent naming conventions across campaigns for clean analytics data.
- Source identifies where traffic comes from (google, newsletter, twitter).
- Medium identifies the marketing channel (cpc, email, social, organic).